A recent survey reveals that collision avoidance systems are the most sought-after feature among UK businesses when it comes to vehicle safety technology.

According to the 2024 Arval Mobility Observatory Barometer, which included responses from 8,605 businesses across 30 countries, 35% of UK businesses identified collision avoidance as their top priority. This preference underscores the importance of advanced driver assistance systems (ADAS) in enhancing road safety.

The survey highlights a cluster of technologies that businesses favour for preventing accidents.

Collision avoidance (35%)

Automatic emergency braking (30%),

Pedestrian detection (30%),

driver fatigue warning (28%),

Lane departure warning (27%)

These systems are designed to assist drivers by mitigating the risks associated with human error and distractions, thereby reducing the likelihood of collisions.

Shaun Sadlier, head of the Arval Mobility Observatory in the UK, explained the significance of these findings. “In 2023, a raft of ADAS systems became compulsory across the EU and so have become standard fitment on cars in the UK too, meaning that fleet experience of this technology is increasing. In the light of this, it’s interesting that the top answer in our research – collision avoidance systems – is not one of these standard fitments and remains the preserve of more upmarket models. It appears that fleet managers would like to see it offered much more widely and believe that the technology has very real value.”

Sadlier further emphasized that the other top choices reflect a common goal: preventing accidents caused by inattention. “Automatic emergency braking, pedestrian detection, driver fatigue warning, and lane departure warning are all technologies that help maintain driver concentration and intervene to stop collisions. Those that are more based around convenience – cruise control and automatic parking – are at the bottom of the list. It’s clear the number one outcome that fleets want from ADAS technology is to help drivers maintain concentration and to automatically attempt to stop collisions.”

Interestingly, only a fifth of the respondents highlighted adaptive cruise control and automatic parking, indicating a lower priority for these convenience-based technologies. This suggests that businesses are more concerned with systems that actively prevent accidents rather than those that merely enhance driving comfort.

The survey also revealed a growing awareness among fleet managers about the importance of proper ADAS usage. While these systems have significant potential to improve safety, their effectiveness depends on correct setup and driver training. Sadlier pointed out, “When ADAS systems first started appearing, there was a tendency to view them as definite solutions to driving problems, but there is a growing awareness that these are tools that have value only if drivers are shown how to make the most of them. A good analogy is reversing sensors. Almost all cars now have reversing sensors but people still back into walls sometimes. In the same way, ADAS systems have real value, but only if they are set up correctly and the driver uses them effectively.”

The survey results are as follows:

  • Collision avoidance: 35%
  • Automatic emergency braking: 30%
  • Pedestrian detection: 30%
  • Driver fatigue warning: 28%
  • Lane departure warning: 27%
  • Adaptive cruise control: 21%
  • Automatic parking system: 19%

In summary, UK businesses are prioritizing ADAS technologies that directly enhance driver safety and reduce the likelihood of collisions. This focus on collision avoidance and related systems reflects a broader trend towards improving road safety through advanced technology. As these technologies become more widespread and integrated into various vehicle models, their potential to save lives and reduce accidents will only grow.


ACSS dashcams are enhancing vehicle safety with their advanced features designed to prevent collisions. These dashcams come equipped with built-in ADAS support, offering real-time alerts and assistance to drivers. Key features include driver fatigue warning, which detects signs of drowsiness and prompts the driver to take necessary breaks, thereby reducing the risk of accidents. Pedestrian collision warning systems help drivers by identifying and alerting them to pedestrians in their path, allowing for timely intervention. Additionally, lane departure warning systems monitor the vehicle’s position on the road and provide alerts if the car begins to drift out of its lane, helping to prevent unintended lane changes that could lead to collisions. By integrating these advanced technologies, ACSS dashcams not only enhance driver awareness and reaction times but also contribute significantly to overall road safety.

Dashcams provided by ACSS can provide safety solutions such as Driver fatigue, pedestrian detection, lane departure warning, and more features.

These features can help the driver in crucial moments, with these early detection features, it can detect driver and VRU.


Learn more about the ACSS ADAS Dual Dash camera – https://cabcams.co.uk/products/acss-adas-dual-dash-camera